They have also made more appealing and comfortable surroundings for children added graphic novels for high school students and filled counter space with tempting sideline items. They have remodeled the store, opening up 3,000 additional square feet downstairs for events and for BooksByBookends. Acknowledging the fierce competition, the Boyers, both with strong marketing backgrounds, felt they needed to reinvent and expand the business with innovations and improvements.Īfter only a few years, the Boyers can demonstrate considerable success with their pioneering POD operation. Ridgewood, an affluent town of 25,000, is home to five chain bookstores including the tri-state's largest Barnes & Noble. They also expanded inventory, and, in May 2004, launched their own print-on-demand operation, BooksByBookends. When the Boyers, who settled in Ridgewood after years of working in corporate jobs in Manhattan, took over the store, they committed to continue the heavy schedule of special events and signings. The store's previous owners, Dana and Walter Gilligan, had made the most of this proximity to develop the store's reputation as a top venue for book signings by nationally and internationally known writers and celebrities. The 21-year-old store's suburban location, less than 25 miles and under 40 minutes from mid-town Manhattan, is a convenient stop for major authors after a morning television appearance or an afternoon public radio interview. For the latest updates, be sure to follow Envy on Instagram here.When Pat and Walter Boyer bought Bookends in 2002, the Ridgewood, New Jersey, store was already on the map. Since Ridgewood is located in Bergen County, which enforces Blue Laws, customers won’t be able to visit Envy on Sundays anymore. “I have a little app on my phone, which this is so funny, it makes like a cha-ching every time there’s a sale - whether it’s on the website or in-store.”įans can also shop online where there is free shipping on all orders $99 and up, or visit the Ridgewood location, which is open Monday through Saturday from 10AM to 6PM. It takes time, it takes patience, but a little bit at a time you do it,” she said. “My sales on my website when I first started were nothing like they are now. See More: Real Housewives of New Jersey Landmarks to Visit on Your Next Day Trip ![]() “You’d wear and everyone’s like, ‘Where did you get your outfit?’ and I would send them to that boutique, I would send them over there, and I’m like, ‘What the hell am I doing? Why am I sending them to everyone else? Let me open my own boutique and when everyone asks me what I’m wearing, I’m going to say here, click this link .’ And that’s how Envy by Melissa Gorga came.” I’m always the one that everyone used to call - my girlfriends, like if they don’t know what to wear, I’ll put an outfit together for them,” Melissa said during the podcast. She often posts pictures wearing something from Envy, which will make her fans want to wear the same thing. Viewers will likely still get to watch Melissa working at Envy, however, the setting will now be in Ridgewood.Īnyone who follows Melissa on social media knows that she loves to inspire other women. Bravo cameras were often spotted there over the years, including when Melissa remodeled the space for the red carpet opening party, which featured her cast mates. ![]() About Envy By Melissa GorgaĮnvy celebrated the grand opening of its Montclair location on January 14, 2016. An employee of the Ridgewood location, however, confirmed to The Montclair Girl that Envy has “relocated to Ridgewood.”Customers can find the new location at 7 E Ridgewood Ave. I’ve always been a worker, that is me.”Īt this time neither Envy by Melissa Gorga nor Melissa herself has made a public announcement about the closure of the Montclair location. I’m like, ‘I’m either crazy or we’ll see,’ but no, I like a challenge. My brick and mortar is doing so well too so I’m opening one double the size now and super, super excited. My online store is phenomenal - everyone from California, Florida, Dallas, everywhere. Melissa went on to say, “The second location is in Ridgewood, NJ, which is a great town over here. Read More: An Exclusive Q+A with RHONJ‘s Melissa Gorga on Life + Her Montclair Business ![]() A second Envy double the size is about to open next month, so that’s huge for me,” she said. So for the last 10 years, they’ve been watching me go from just a mom at home all this time into a businesswoman where I did open Envy and I broke through that, and now I’m opening a second Envy. “They (the RHONJ fans) watched me kind of break through and work my way up and raise these kids, and now I turned 40.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |